Effective as of May 1, 2018, Pure Matrimony and its subsidiaries, (collectively, the “Pure Matrimony websites” or “we” or “us” or “our”) have updated our Cookie Policy.

1. Intro

This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to as well as the other websites that Pure Matrimony operates and that link to this Policy.

2. Does Pure Matrimony use Cookies?

Yes. Pure Matrimony and our marketing partners, affiliates, and analytics or service providers use cookies and other technologies to ensure everyone who uses the Websites has the best possible experience.

3. What is a Cookie?

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

4. Why does Pure Matrimony use Cookies?

When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.

5. How to disable Cookies

You can generally activate or later de-activate the use of cookies through a functionality built into your web browser. To learn more about how to control cookie settings through your browser:

  1. Google Chrome:
  2. Microsoft Internet Explorer:
  3. Microsoft Edge:
  4. Safari (macOS):
  5. Safari (iOS):
  6. Mozilla Firefox:
  7. Android:


If you want to learn more about cookies, or how to control, disable or delete them, please visit for detailed guidance. In addition, certain third party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here.

Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies.

The Websites include third party social media features, such as the Facebook Like button, and third party widgets or interactive mini-programs that run on the Websites. These features may collect your IP address, which page you are visiting on the Websites, and set a cookie to enable the feature to function properly. Your interaction with these features is governed by the privacy policy of the third party company providing it.

We may use any of the following categories of cookies on the Websites as detailed below.

Each cookie falls within one of the four following categories:



1. Essential Cookies Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.
2. Analytics Cookies These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.
3. Functionality or Preference Cookies During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Pure Matrimony, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.
4. Targeting or Advertising Cookies


These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.

List of Cookies used on the Websites:

Cookie name





PHPSESSID Used to maintain connection between requests from same client session only essential
searchperpage Number of search results per page 20 days functional
pollanswers[nn] Poll answers. Id of answer is stored against a cookie name containing id of question (i.e. “nn” in name) 90 days functional
pm_tracklanding Set when hitting a page that has a tracking code associated with it 90 days essential
pm_ptapiuserid Stores userid from Muslim Personality Match site for future retrieval of personal info from that site (i.e. on a future registration). 30 days essential
pm_registered Stores user display name on client. Stored/updated on every login. Used to give member log in instead of register option up front on subsequent visits 1 year functional
pmdul List of users ids that have used the client. Stored as json encoded array 60 days essential / functional
friend_referral Records a visit from a friend referral link. This stores the id of the referral record only 1 month essential
cspcode Special product code from special product link. Allows display of the special product as an upgrade option 30 days essential
cvoucher Voucher code from special link, which is then applied in the upgrade section automatically. 30 days essential
abswitch Either “A” or “B”. used in A/B testing to deliver different content consistently. 30 days functional
browser_type Stores users choice of mobile or desktop 90 days functional
package_sp_{code}_dontshow To record the special continuation product not be redirected to any more 1 year functional
pm_rmid Records recommendation of a profile by one member to another 30 days essential
pm_ali Stores auto log in details. Includes userid and a special code for the user 1 month essential / functional
package_sp_{id} Stores number of times user has hit the special product page for a particular special product.  5 days essential / functional
PAPVisitorId Used to track affiliate  at least 10 years  essential
_ga Used to distinguish users 2 years analytical / targeting
_gali Stores element id of internal page element linked to 30 seconds analytical / targeting
_gat Used to throttle request rate 1 minute analytical / targeting
_gid Used to distinguish users 24 hours analytical / targeting
optimizelyBuckets Records the Optimizely Classic variation that the visitor has seen for each experiment. This allows us to deliver a consistent experience on successive page loads 6 months according to optimizely website but seems to be 10 years in practice essential
optimizelyEndUserId Stores a visitor's unique Optimizely identifier, for both Optimizely Classic and Optimizely X Web. It's a combination of a timestamp and random number. No other information about you or your visitors is stored inside 6 months according to optimizely website but seems to be 10 years in practice essential
optimizelyPendingLogEvents Used as a cache for a visitor's actions between tracking calls. This ensures that all events are efficiently tracked even if a visitor takes many actions in rapid succession. The cookie is wiped once the tracking call has been made 15 seconds essential
optimizelySegments Persists the visitor's Optimizely Classic segments: browser, campaign, mobile, source type, and any custom dimensions that you may have configured. This allows us to ensure persistence of segment membership, which improves the accuracy of segmented results 6 months according to optimizely website but seems to be 10 years in practice essential
optimizelyRedirect After Optimizely Classic has executed a redirect experiment, stores the variation ID of the redirect experiment, so that Optimizely can pass it into integrated technology platforms along with the variation IDs that are active on the new page. This is necessary because the redirect experiment is usually inactive on the new page 5 seconds essential
optimizelyReferrer After Optimizely Classic has executed a redirect experiment, stores the document.referrer property from the original page, so that Optimizely can pass it into integrated technology platforms. This is how we avoid creating "self-referrals" in your third-party analytics 5 seconds essential
ptest_ptrid Stores ID of personality test results 10 days essential
pmptest_started_token Records that test has been started 1 day essential
_ga Used to distinguish users 2 years analytical / targeting
_gali Stores element id of internal page element linked to 30 seconds analytical / targeting
_gat Used to throttle request rate 1 minute analytical / targeting
_gid Used to distinguish users 24 hours analytical / targeting
DYNSRV Set by server for load balancing end of session essential
__atuvc Used by AddThis plugin to keep up to date page share count over 1 year functional
__atuvs Use by AddThis session for unknown purpose end of session functional
_hjIncludedInSample Used by Hotjar to identify current session end of session essential

6. Cookies Subject to Change

The content of this Policy is for your general information and use only. These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

7. Cookies Used in Our Services

In addition to using cookies on our Websites as described above, we also use cookies and other tracking technologies in connection with your access to and use of the products and services which we market for subscription on our Websites (our “Services”). How and why we use cookies and other tracking technologies in our Services is further explained in our Terms and conditions.

8. Updating This Policy

If there are any material changes to this Policy, you will be notified by the posting of a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.

Last updated 18th May 2018

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