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Privacy Policy

Pure Matrimony ™ is strongly committed to protecting your privacy.

Pure Matrimony provides matrimonial, educational and other services to users around the world. Our Privacy Policy helps explain our information and data protection practices. For example, we talk about what data we collect and how this affects you. We also explain the steps we take to protect your privacy and giving you control over who you communicate with on our Services.

When we say “Pure Matrimony,” “our,” “we,” or “us,” we’re talking about all Pure Matrimony services. This Privacy Policy (“Privacy Policy”) applies to all of our apps, services, features, software, and website (together, “Services”) unless specified otherwise.

Please also read Pure Matrimony's Terms & Conditions (“Terms”), which describes the terms under which you use our Services

This statement discloses the information gathering process and the privacy and dissemination practices for our services. Pure Matrimony has created this privacy statement in order to demonstrate our firm commitment to protecting your personal privacy.

Our Services may contain links to other websites and we are not responsible for the privacy practices or the content of such sites.

We have adopted the following practices in order to safeguard the confidentiality of your personal information to the best of our ability.

1. Introduction

This Policy details our commitment to protecting the privacy of individuals who visit our Websites (“Website Visitors”), who register to use the products and services which we market for (subscription available at www.purematrimony.com) the “Service(s)”. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.purematrimony.com as well as the other websites that Pure Matrimony ™ operates and that link to this Policy.

2. Scope Of This Policy

In addition to the Websites that link to this Policy, this Policy applies to the following:

  1. PureMatrimony.com and it's mobile app - a truly halal matrimonial solution to helping practicing Muslims find like-minded partners and to actively help resolve the current "marriage crisis" affecting the ummah today.
  2. Muslimpersonalitymatch.com and it's mobile app, which enables Subscribers to attend a series of simple questions based on their values and everyday behaviors to determine your personality type based on the 'Myers-Briggs Indicator' model – a proven, scientific method which is designed to help you determine compatibility with someone based on the deeper aspects of their behavior.
  3. MuslimMarriageGuide.com and it mobile app - A one-stop platform for Marriage and general educational and awareness related content in the form of articles, videos, podcasts etc.

In this Policy, personal information means information relating to an identified or identifiable natural person. An identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, and online identifier or to one or more factors specific to his/her physical, physiological, genetic, mental, economic, cultural or social identity. The use of information collected through our Service shall be limited to the purpose of providing the Service for which the Subscribers has engaged.

Our Services may contain links to other websites and the information practices and the content of such other websites are governed by the privacy statements of such other websites. We encourage you to review the privacy statements of any such other websites to understand their information practices.

This Policy includes Account Information (as defined below) and other information we collect in connection with your registration or authentication into our Services (as defined below), security and privacy practices, including how we protect, collect, and use electronic data, text, messages, communications or other materials submitted to and stored within the Services by You (“Service Data”).

3. Information That You Provide To Us

When you register to use Pure Matrimony's Services, you will be asked for some general identifying information which will enable us to provide you with this customised service. We gather contact information (such as your name, address, phone number, your email address, wali contact details in case of sisters) and demographic information (like your location, city of residence, gender and date of birth). We do not share, rent or sell this information to any third party. If you choose to become a Premium Member, we collect financial information (like your credit card number, billing address, phone number and expiry date). We will only use this information in the course of providing our Services to you, and will not under any circumstances share such information with outside parties.

In certain exceptional cases, If Pure Matrimony deems it appropriate in its sole discretion, we may also request for a valid proof of identity with or without Photos in them which will be held of a definite period of time till we validate your account.  

If you sign-up for a free trial Account, you are not required to enter your credit card information unless and until you decide to continue with a paid subscription to our Services. Third-party intermediaries is used to manage credit card processing. The intermediaries are not permitted to store, retain, or use your billing information for any purpose except for credit card processing on our behalf.

We will only use your financial information in the course of providing our Services to you. The specific financial information we collect is not rented, sold, or shared with any third party, except to the financial institution that processes your transaction or where required by law. Public information will be available for registered members to view. This includes your demographic information such as gender, age, appearance, religion, occupation, and geographical location. You are required to read the Terms & Conditions in order to understand your rights, privileges and obligations whilst using the Pure Matrimony services as a free or paying member.

We refer to any information described above as “Account Information” for the purposes of this Policy. By voluntarily providing us with Account Information, you represent that you are the owner of such personal data or otherwise have the requisite consent to provide it to us.

Other Submissions:

We ask for and may collect personal information such as name and email address from you when you submit web forms on our helpdesk or lead pages as part of our educational and promotional programs or requesting customer support, or otherwise communicating with us.

At Pure Matrimony, we take your privacy seriously and strive to ensure the security of your personal information. As part of our commitment to safeguarding your data, we have implemented restrictions on the use of screenshots and screen recording functionalities. Currently, these restrictions are applicable exclusively to Android phones. We want to assure our users that our technical development team is actively working on implementing similar restrictions for iPhone users as well. However, it's important to note that we cannot take responsibility for any screen recordings that may occur despite our efforts to prevent them. We encourage our users to exercise caution and respect the privacy of others while using our platform. Your trust is paramount to us, and we are dedicated to continually enhancing our privacy measures to protect your information.

Mobile Application:

When you download and use our Services, we automatically collect information on the type of device you use, and operating system version. Some automatically collected information for our mobile applications are as follows :

  • Usage and Log Information. We collect service-related, diagnostic, and performance information. This includes information about your activity (such as how you use our Services, how you interact with others using our Services, and the like), log files, and diagnostic, crash, website, and performance logs and reports.

  • Transactional Information. If you pay for our Services, we may receive information and confirmations, such as payment receipts, including from app stores such as Google Pay and Apple Pay or other third parties processing your payment.

  • Device and Connection Information. We collect device-specific information when you install, access, or use our Services. This includes information such as hardware model, operating system information, browser information, IP address, mobile network information including phone number, and device identifiers. We collect device location information if you use our location features, such as when you choose to share your location with your contacts, view locations nearby or those others have shared with you, and the like, and for diagnostics and troubleshooting purposes such as if you are having trouble with our app’s location features.

  • Status Information. We collect information about your online and last logged in status on www.PureMatrimony.com and it's mobile app, such as whether you are online (your “online status”) and when you last logged into your www.PureMatrimony.com account or it's mobile app  (your “last logged in” status).

4. Information That We Collect From You on our Websites

Cookies and Other Tracking Technologies:

We and our authorized partners may use cookies and other information gathering technologies for a variety of purposes. These technologies may provide us with personal information, information about devices and networks you utilize to access our Websites, and other information regarding your interactions with our Websites. For detailed information about the use of cookies in the Websites, please read and review our Cookie Policy.

We partner with third parties to either display advertising on the Websites or to manage our advertising on other sites. Our third party partners may also use technologies such as cookies to gather information about your activities on our Websites and other sites in order to suggest advertisements based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union you may opt-in the use of cookies, by clicking here).

Web beacons, tags and scripts may be used on our Websites or in email or other electronic communications we send to you. These assist us in delivering cookies, counting visits to our Websites, understanding usage and campaign effectiveness and determining whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our third-party service providers on an individual and aggregated basis.

Logs:

As is true with most websites and services delivered over the Internet, we gather certain information and store it in log files when you interact with our Websites and Services. This information includes internet protocol (IP) addresses as well as browser type, internet service provider, URLs of referring/exit pages, operating system, date/time stamp, the information you search for, locale and language preferences, identification numbers associated with your devices, your mobile carrier, and system configuration information. Occasionally, we connect personal information to information gathered in our log files as necessary to improve our Websites and Services. In such a case, we would treat the combined information in accordance with this Policy.

Analytics:

We collect analytics information when you use the Websites to help us improve them. We may also share anonymous data about your actions on our Websites with third-party service providers of analytics services such as Google Analytics, Firebase analytics and services such as OneSignal SDK for the purposes of sending personalized and/or targeted push notifications on mobile applications. 

We also use mobile analytics software to allow us to better understand the functionality of our mobile application on your device. This software may record information such as how often you use the mobile application, the events that occur within the mobile application, aggregated usage, performance data, and where the mobile application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

5. Information Collected From Other Sources

Social Media Widgets:

The Websites include social media features, such as the Facebook Like button, and widgets, such as the Share This button or interactive mini-programs that run on our Websites. These features may collect your Internet protocol address, which page you are visiting on the Websites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the Websites. Your interactions with these features are governed by the privacy statement of the companies that provide them.

 Customer Support. 

You may provide us with information related to your use of our Services, including copies of your messages, and how to contact you so we can provide you customer support via our Helpdesk or Phone calls from the number provided in section 14. For example, you may send us an email with information relating to our website/app performance, be contacted via phone for payment solutions or other issues. These are stored on our third-party services or platforms and you have complete right to have them deleted unless we need to hold it for legal purposes.

6. How We Use Information That We Collect

General Uses:

We may use the information we collect about you (including personal information, to the extent applicable) for a variety of purposes, including to (a) provide, operate, maintain, improve, and promote the Services; (b) enable you to access and use the Services; (c) process and complete transactions, and send you related information, including purchase confirmations and invoices; (d) send transactional messages, including responses to your comments, questions, and requests; provide customer service and support; and send you technical notices, updates, security alerts, and support and administrative messages; (e) send promotional communications, such as providing you with information about products and services, features, surveys, newsletters, offers, promotions, contests, and events; and provide other news or information about us and our partners. You can opt-out of receiving marketing communications from us by contacting us at info@purematrimony.com or following the unsubscribe instructions included in our marketing communications; (f) process and deliver contest or sweepstakes entries and rewards; (g) monitor and analyze trends, usage, and activities in connection with the Websites and Services and for marketing or advertising purposes; (h) investigate and prevent fraudulent transactions, unauthorized access to the Services, and other illegal activities; (i) personalize the Websites and Services, including by providing features or advertisements that match your interests and preferences; and (j) for other purposes for which we obtain your consent.

Legal Basis for Processing (EEA only):

If you are an individual from the European Economic Area (EEA), our legal basis for collecting and using the personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where: (a) we have your consent to do so, (b) where we need the personal information to perform a contract with you (e.g. to deliver the Pure Matrimony Services you have requested), or (c) where the processing is in our or a third party’s legitimate interests (and not overridden by your data protection interests or fundamental rights and freedoms). In some cases, we may also have a legal obligation to collect personal information from you, or may otherwise need the personal information to protect your vital interests or those of another person.

Where we rely on your consent to process the personal information, you have the right to withdraw or decline your consent at any time. Please note that this does not affect the lawfulness of the processing based on consent before its withdrawal.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). Similarly, if we collect and use your personal information in reliance on our (or a third party’s) legitimate interests which are not already described in this Notice, we will make clear to you at the relevant time what those legitimate interests are.

If you have any questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided at the end of this policy.

7. Sharing Of Information Collected

Third-Party Service Providers:

We share information, including personal information, with our third-party service providers that we use to provide hosting for and maintenance of our Websites, application development, backup, storage, payment processing, analytics and other services for us. These third-party service providers may have access to or process your personal information for the purpose of providing these services for us. We do not permit our third-party service providers to use the personal information that we share with them for their marketing purposes or for any other purpose than in connection with the services they provide to us.

Compliance with Laws and Law Enforcement Requests; Protection of Our Rights:

In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may disclose personal information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We may also share such information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Service Agreement, or as otherwise required by law.

Testimonials:

From time to time, we may post testimonials on the Websites that may contain personal information. We obtain your consent to post your name along with your testimonial or keep it anonymous if you request so. If you wish to update or delete your testimonial, you can contact us at info@purematrimony.com 

Referrals:

If you choose to use our referral service to tell a friend about our products and services, we will ask you for your friend’s name and email address. We will automatically send your friend an email inviting him or her to visit the Websites and will store this information for the purpose of sending this initial email, tracking the success of our referral program and other marketing activities. Your referral may contact us at info@purematrimony.com to request that we remove his/her information from our database.

Community Forums:

The Websites may offer publicly accessible blogs, community forums, comments sections, discussion forums, or other interactive features (“Interactive Areas”). You should be aware that any information that you post in an Interactive Area might be read, collected, and used by others who access it. To request removal of your personal information from an Interactive Area, contact us at info@purematrimony.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Pure Matrimony websites Sharing:

We may share information, including personal information, with any website that belongs to Pure Matrimony.

With Your Consent:

We may also share personal information with third parties when we have your consent to do so.

8. International Transfer Of Information Collected

TSQ Media is a U.K.-based, global company. We primarily store personal information about Website Visitors and Subscribers within the European Economic Area (the “EEA”), the United States and in other countries and territories. To facilitate our global operations, we may transfer and access such personal information from around the world, including from other countries in which the Pure Matrimony has operations for the purposes described in this Policy. We may also transfer your personal information to our administrators, who may be located in a different country to you. Such countries may have laws which are different, and potentially not as protective, as the laws of your own country.

Whenever Pure Matrimony shares personal information originating in the European Economic Area (EEA) with a Pure Matrimony administrator outside the EEA, it will do so on the basis of its approved binding corporate rules known as the Pure Matrimony Binding Corporate Rules (“Pure Matrimony’s BCR”) which establish adequate protection of such personal information.

If you are visiting our Websites from the EEA or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your personal information to United Kingdom and other jurisdictions in which we operate. By providing your personal information, you consent to any transfer and processing in accordance with this Policy.

If you are visiting our Websites from the EEA or other regions with laws governing data collection and use, please note that by providing this personal information, you acknowledge that your personal information may be transferred to the United States and other jurisdictions in which we operate.

9. Communications Preferences

By signing up for this service, you specifically agree to receive communications from us, or through us, to the email address that you provide, including but not limited to: notifications of emails and instant messages you receive from other members on the site, relevant photos and profiles, updates regarding our service, special promotions and offers, and notices of changes to the site. Our site provides you with the opportunity to opt-out of receiving some types of communications from us by changing the settings on the page entitled "Email Preferences." If you do not opt-out of receiving such notices, they will be sent to you automatically, at our discretion. Your general demographic information is used to personalize your experience on the site; to compose your personal profile, which is associated with an identity you have created; to allow other members to find you through a search; we do not send any advertisement from third party via email to any member. You are required to read the Terms & Conditions in order to understand your rights, privileges and obligations whilst using the Pure Matrimony website as a free or paying member.

We offer those who provide personal contact information a means to choose how we use the information provided. You may manage your receipt marketing and non- transactional communications by clicking on the “unsubscribe” link located on the bottom of our marketing emails or if you are a registered user on PureMatrimony.com you may modify your Email preferences in your Account settings. You may send a request to info@purematrimony.com.

10. How Long We Retain Your Personal Information:

We will retain your personal information for as long as is needed to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it at the end of six months, this will be done upon your request for deletion after you have closed or cancelled your account, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store/depersonalize your personal information and isolate it from any further processing until deletion is possible. 

You can always verify or request the removal of the personally identifiable information we have collected and change your registration information by visiting the appropriate subsection of "Edit Profile" To make changes to your profile, suspend your account, or remove your account completely, you may do so at any time by hiding the profile from "Profile options" page. Once the profile is hidden, you will no longer receive any electronic communication from the site (email or SMS), and no members can view your profile information.

Monitoring And Moderating Online Activity

Our members communicate with each other through the onsite mail. In order to ensure that Islamic Principles of modesty are maintained we reserve the right to monitor these messages to see if any of our site terms have been broken. Member submissions that appear on the public area of the site are moderated and, if necessary, we reserve the right to edit, delete, remove or not use any communication on a public area of the site.

11. Your Privacy Rights

Upon request, we will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. To request this information please contact us at info@purematrimony.com. Data subjects may update or change their Account Information by editing their profile or by contacting support@purematrimony.zendesk.com for more detailed instructions. To make a request to have personal information maintained by us returned to you or removed, please email support@purematrimony.zendesk.com. Requests to access, change, or remove your information will be handled within thirty (30) days.

A data subject who seeks access to, or who seeks to correct or, amend inaccuracies in, or delete personal information stored or processed by us, we will respond to their request within thirty (30) days. We will retain personal information that we store and process for as long as needed to provide the Services to our data subject. We will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. If you have any questions about the security of your personal information, you can contact us at info@purematrimony.com.

Additional Rights for EEA and Certain Other Territories:

If you are from certain territories (such as the EEA), you may have the right to exercise additional rights available to you under applicable laws, including:

  1. Right of erasure: In certain circumstances, you may have a broader right to erasure of personal information that we hold about you – for example, if it is no longer necessary in relation to the purposes for which it was originally collected. Please note, however, that we may need to retain certain information for record keeping purposes, to complete transactions or to comply with our legal obligations.
  2. Right to object to processing: You may have the right to request that Zendesk stop processing your personal information and/or to stop sending you marketing communications.
  3. Right to restrict processing: You may have the right to request that we restrict processing of your personal information in certain circumstances (for example, where you believe that the personal information we hold about you is inaccurate or unlawfully held).
  4. Right to data portability: In certain circumstances, you may have the right to be provided with your personal information in a structured, machine readable and commonly used format and to request that we transfer the personal information to another data controller without hindrance.

If you would like to exercise such rights, please contact us at the contact details in Section 14 below. We will consider your request in accordance with applicable laws. To protect your privacy and security, we may take steps to verify your identity before complying with the request.

You also have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

12. Children’s Personal Information

We do not knowingly collect any personal information from children under the age of 18. If you are under the age of 18, please do not submit any personal information through our Websites or Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Policy by instructing their children never to provide personal information through the Websites or Services without their permission. If you have reason to believe that a child under the age of 18 has provided personal information to us through the Websites or Services, please contact us at info@purematrimony.com, and we will use commercially reasonable efforts to delete that information.

13. Changes To This Policy

If there are any material changes to this Policy, you will be notified by our posting of a prominent notice on the Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the Websites or the Services constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of the Websites and the Services but we recommend that you talk to us at info@purematrimony.com before discontinuing our services.

14. Sharing your information with A Muslim Matchmaker for personalized Premium Matchmaking Service

As part of the collaboration with AMuslimMatchmaker (AMM), when you register for Pure Matrimony, there may be instances where your contact information (e.g., name, phone number, email address) will be shared with AMuslimMatchmaker to facilitate the matchmaking process. This will occur if a premium client, who has opted into the premium matchmaking service, finds your profile compatible. You may then be contacted via WhatsApp or email.

By registering with Pure Matrimony and agreeing to our Terms and Conditions, you consent to the sharing of your contact information with AMuslimMatchmaker for the purpose of matchmaking. This is a part of the premium membership agreement.

Other details such as your demographic information (e.g., age, gender, location) and match preferences (e.g., compatibility criteria) are visible on your Pure Matrimony profile and may be used to identify potential matches. However, only contact information will be shared with AMuslimMatchmaker for personalized matchmaking.

Clients who explicitly opt into the premium matchmaking service will be asked to provide additional details to AMuslimMatchmaker to ease the matchmaking process.

If you do not wish to be contacted by AMuslimMatchmaker or share your contact information with them, you must inform us by emailing support@purematrimony.com. Opting out will limit your access to the personalized premium matchmaking service.

15. Contact Us

If you have questions regarding this Policy or about the Pure Matrimony’s privacy practices, please contact us by email at info@purematrimony.com, or at:

TSQ Media Ltd.

Pure Matrimony

Carlisle Business

Centre Bradford

BD8 8BD

UK

Last updated on 19th December 2024.


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